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Tony Pinkus

Tony Pinkus BPharm, FFHom(Pharm)

Director of Ainsworths

Superintendent Pharmacist of Ainsworths Homoeopathic Pharmacy

Technical Director and Head of Quality Assurance Ainsworths (London) Limited

Grantee of Royal Warrants of Appointment to HM The Queen, HM The Queen Mother and HRH The Prince of Wales

Dean of Pharmacy, Faculty of Homeopathy

Chairman and co-founder of BAFEP


Tony makes the Bach Flower remedies for Ainsworths and teaches a course on Bach Flower therapy based on a unique, patient-centred method of prescribing.


Tony has been the Chairman since 2006

sue lilly

Sue Lilly   Cert.Ed, Dip in Creative & Clinical Supervision, Dip in Nutrition

Sue Lilly has been working with essences since the 1970’s when she discovered they helped the everyday traumas of her young family and studying astrology and practising yoga kept her sane during these early years.  Colour healing, crystal healing and Health Kinesiology were later added to create a foundation of her professional practice.

Sue began passing on the skills she had learned, from teaching yoga in 1979 and then drawing in others as time has gone on. She now has over thirty books published on a wide range of topics, including essences.


She runs an essence practitioner course accredied by BFVEA (British Flower and Vibrational Essences Association).

She developed a range of environmental essences called ‘Sovereignty’ which help people reconnect to the cycles of Nature and to the feminine aspects the Land.

Nowadays she is based in the beautiful Irfon Valley in Breconshire, Wales, working as a teacher, counsellor and supporting her local community as Council Clerk.


Sue has been the Secretary since 2002, when BAFEP was founded. She was also a founding member of BFVEA in 1998.



Sam Cremnitz

Sam is co-owner at Crystal Herbs and has been working professionally with flower & vibrational essences since 1996. He is passionate about all aspects of flower & vibrational essences, from making and developing essences to using them for personal and spiritual growth.

Sam is a trained essence practitioner, energy healer and teacher and loves sharing knowledge and information about essences and any other tools that help us to re-connect with our hearts and the true essence of who we are.

As well as working with essences at Crystal Herbs, Sam was also a course tutor on the College of Vibrational Medicine's two year flower essence diploma course.

Sam has been the Treasurer since 2018

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